Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Anil Kumar as EVP and Brach Head. He will be based out of Delhi and will report to Sidharth Rao, Chief Executive Officer and Co-Founder, Dentsu Webchutney. Kumar will lead key accounts such as Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group, and ITC, among others.
Kumar is a seasoned marketing professional with over 18 years of work experience with India’s leading advertising agencies – FCB, Grey, TBWA, Contract, and Lintas. This long stint was followed by another five years as Executive Director, Millennium Spire, a Singapore-based FDI fund that he helped grow from USD 20 million to a USD 1 billion operation. This success fuelled Kumar’s passion for nurturing startups and led to his co-founding inQbis – a boutique business consulting firm focussed on providing strategic and marketing direction to early-growth ventures in infrastructure, agri-products, retail design, and e-com sectors.
Speaking on joining Dentsu Webchutney, Kumar said, “I am seriously inspired by the impact of Digital, both as a medium and a technology, on our day-to-day lives. It is fast changing human behaviour itself. For a marketing professional, Digital is the ultimate delight because of its tremendous ability to sharply identify and establish the shortest route possible to the target audience; and, what better place than Dentsu Webchutney, the pioneers in digital, to immerse oneself into this arena and explore.”
Commenting on Kumar’s appointment, Rao said, “Digital is fast moving from a creative communication arena to being a business enabler. Anil, with years of mainline advertising experience coupled with extensive hands-on marketing experience, presents a combination that can help our teams appreciate real business issues more holistically and recommend solutions that can positively impact our client’s bottom lines. We look forward to Anil steering our largest branch to the next levels of growth and recognition.”