Dentsu Impact, the full-service creative agency from Dentsu Aegis Network that was in the news recently for launching two new divisions of Digital and CRM under the strategic leadership of Kartikeya Srivastava, Senior VP & Head - Strategy, Digital and CRM, has strengthened its team by roping in Swati Ratnakar to lead content and strategy on its digital mandate for Maruti Suzuki.
Ratnakar joins as VP - Planning on the account and will be reporting directly to Srivastava. She began her career working as a journalist with India Today Group. Looking for a more strategic role and a long-term approach to brand building, she then moved to mainstream advertising as a planner, and later moved into the digital space as a content strategist. With a total experience of 12 years, she has worked in India, Singapore, and Paris on brands like VW, Spotify, Samsung, Airtel, Maruti Suzuki, L’Oreal, Bacardi, PepsiCo, and others. Some of the organizations she has worked with are DDB, Weber Shandwick and Contract.
On Ratnakar’s appointment, Srivastava commented, “Holding both India and an international experience, I believe Swati can add tremendous value to the approach we want to take on digital as an agency. At Dentsu Impact, we are looking at this medium not so much as technology or process led, but rather as brand and experience led. We want to focus strongly on creating connected brand experiences. In Swati, we have found somebody who can join the dots seamlessly between offline and online, creative and content, as well as design and experience.”
Echoing a similar sentiment, Amit Wadhwa, President, Dentsu Impact, said, “We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. Swati does that beautifully for us. ”
On her appointment, Ratnakar commented, “My current role at Dentsu involves understanding the commercial and brand challenges of clients’ businesses, and ensuring that creative solutions support their business objectives. I am excited about the role as it’s a challenging and dynamic role. Having a 360-degree experience in online and offline will allow me to see brands from multiple lens and add value.”