Dentsu Digital, a fully integrated digital marketing solutions company of the Dentsu India Group, has recently been awarded the digital duties of Gatsby, part of Mandom India. The win comes on the back of a multi-agency pitch process.
Commenting on the win, Glen Ireland, CEO, Dentsu Digital said, “It is a great feeling to start the year with a new business win, especially if it’s in a category that continues to grow rapidly across markets. The mandate given to us is to create an overall online presence for the brand with a strong focus on creating engagement via social media. Given the TG definition of Gatsby, Facebook will play a dominant role in creating that conversation, other channels such as YouTube would help deepen the brand experience via demo-based video content. We also plan to leverage Instagram and Pinterest, relatively newer social media platforms, to enhance the visibility of Gatsby online.”
Gatsby was launched in Japan in 1978 as a hair styling brand and evolved rapidly to offer a complete range of grooming products for men. The brand made its India debut in 2003, when Mandom Indonesia started distribution of Gatsby products in the country. The year 2008, Mandom appointed Mumbai-based Gardenia Cosmocare as its distributor and resulted in the company establishing a direct presence in India through Mandom Corporation India, making it the 11th country where the company has a direct presence.