Top Story


Home >> Digital >> Article

Delhi Duty Free assigns digital mandate to Ignitee Digital

Font Size   16
Delhi Duty Free assigns digital mandate to Ignitee Digital

Delhi Duty Free has appointed Ignitee Digital to manage its social media campaigns and digital communication. Delhi Duty Free had increased its engagement on Facebook and Twitter since last year and aims to cement its online presence to inform, educate and influence consumers’ buying behaviour.

Delhi Duty Free hopes to increase its interface and engagement with current and potential international travellers and offer updated data about the various activities and promotions about the brand. Through the association with Ignitee, Delhi Duty Free will seek to leverage the digital platform and build a unique brand image. Ignitee will manage not only its consumer engagement across all social networking sites, but also the digital media planning and buying for the brand across digital platforms.

On partnering with Ignitee Digital Services, Abhijit Das, Head of Marketing, Delhi Duty Free said, “Being the single largest duty free retail operator in India, Delhi Duty Free looks at introducing its one-of-a-kind products to the audience and give them a chance to interact and engage with the brand on the digital and social media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand grow.”

Commenting on the win, Atul Hegde, CEO, Ignitee Digital Services said, “We are extremely excited to create a 360-degree digital experience for Delhi Duty Free. Being India’s largest Duty free shop, we are very thrilled to leverage this opportunity and create many innovations and help create a distinct image of the brand in the minds of consumers and also bring many ‘firsts’ in this space for our category.”

With 40,000 square feet of retail space spread across the arrivals and departure area, Delhi Duty Free has one of the largest shop-floor areas in an Indian airport. 


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...