Top Story

e4m_logo.png

Home >> Digital >> Article

Dekkho looks to establish itself as talent discovery platform

05-July-2017
Font Size   16
Share
Dekkho looks to establish itself as talent discovery platform


Online video streaming platform Dekkho has announced its plans to establish itself as the top destination for talent discovery in the country and showcase premium content from non-production house talent. Having collaborated with 80+ creators to curate premium videos across genres such as food, fashion, travel, lifestyle, comedy and gossip, the platform is now gearing up to run multiple digital promotions and events to identify emerging talent and get them on-board over the next three to four quarters. Dekkho will largely focus on youth-based videos and regional content across 6 languages, primarily serving the 18-30 year old mobile audience.


Dekkho’s latest move is aimed at tapping into the unscripted and independent creator market, which comprises around 80% of the overall production volume of online entertainment and is poised to be the next disruptor in digital entertainment. As part of its marketing strategy, Dekkho has tied up with leading telecom operators and original phone equipment manufacturers (OEMs) to offer greater exposure to content developed by independent creators. The platform has additionally collaborated with partners like Amazon Fire TV, providing its viewers with an opportunity to watch their favorite digital content on a big-screen format for the first time.


Commenting on the announcement, Tanay Desai, co-founder, said, “Viewers today want more of short, snackable content that independent creators like AIB or Miss Malini produce. Our aim now is to create visibility through a bunch of exciting developments like localising our UI, promoting offline viewing and building for low data consumption. We are focused on Tier II, Tier III consumers who constitute the masses, and provide them a focused, curated experience that is missing on YouTube and Facebook. Dekkho will primarily host creators who are not associated with a label or production house. This initiative is synergistic with that vision, and will help us in discovering exciting talent from across the country to provide our viewers with premium content across age groups, geographies, and languages. Not only are we providing them with global exposure and monetization opportunities through our advertising network and brand integrations, but this is the first time their ongoing content will be represented on a big screen format via our partnerships.”


The platform will also mark its foray into original content co-creation with four new branded video properties, lined up for the September-October period, in the form of webseries, music videos, and short-form videos. Dekkho will also be aiming to realise its target of reaching 5 million monthly active users within the next year and have 200 channels on board.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands