Top Story

e4m_logo.png

Home >> Digital >> Article

Dekkho looks to establish itself as talent discovery platform

05-July-2017
Font Size   16
Share
Dekkho looks to establish itself as talent discovery platform


Online video streaming platform Dekkho has announced its plans to establish itself as the top destination for talent discovery in the country and showcase premium content from non-production house talent. Having collaborated with 80+ creators to curate premium videos across genres such as food, fashion, travel, lifestyle, comedy and gossip, the platform is now gearing up to run multiple digital promotions and events to identify emerging talent and get them on-board over the next three to four quarters. Dekkho will largely focus on youth-based videos and regional content across 6 languages, primarily serving the 18-30 year old mobile audience.


Dekkho’s latest move is aimed at tapping into the unscripted and independent creator market, which comprises around 80% of the overall production volume of online entertainment and is poised to be the next disruptor in digital entertainment. As part of its marketing strategy, Dekkho has tied up with leading telecom operators and original phone equipment manufacturers (OEMs) to offer greater exposure to content developed by independent creators. The platform has additionally collaborated with partners like Amazon Fire TV, providing its viewers with an opportunity to watch their favorite digital content on a big-screen format for the first time.


Commenting on the announcement, Tanay Desai, co-founder, said, “Viewers today want more of short, snackable content that independent creators like AIB or Miss Malini produce. Our aim now is to create visibility through a bunch of exciting developments like localising our UI, promoting offline viewing and building for low data consumption. We are focused on Tier II, Tier III consumers who constitute the masses, and provide them a focused, curated experience that is missing on YouTube and Facebook. Dekkho will primarily host creators who are not associated with a label or production house. This initiative is synergistic with that vision, and will help us in discovering exciting talent from across the country to provide our viewers with premium content across age groups, geographies, and languages. Not only are we providing them with global exposure and monetization opportunities through our advertising network and brand integrations, but this is the first time their ongoing content will be represented on a big screen format via our partnerships.”


The platform will also mark its foray into original content co-creation with four new branded video properties, lined up for the September-October period, in the form of webseries, music videos, and short-form videos. Dekkho will also be aiming to realise its target of reaching 5 million monthly active users within the next year and have 200 channels on board.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions