EconomicTimes.com has appointed Deepak Ajwani as Editor. Ajwani has 18 years of experience in media, across print, television and digital.
Prior to joining Times Internet, the internet subsidary of the Times Group, which runs all its digital properties, Ajwani held various senior level positions in Forbes India, published by Network18 in alliance with US-based Forbes.
He has also served as Editor-in-Chief at UTV New Media Ventures and hosted the TechTree Show on Bloomberg UTV.
This is Ajwani's second stint with the TImes Group, where he earlier served as Editorial Head for publications like Education Times, Times Property and Anand Plus.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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