Top Story

e4m_logo.png

Home >> Digital >> Article

Deccan Herald, Outbrain sign exclusive partnership on content recommendations

17-November-2016
Font Size   16
Share
Deccan Herald, Outbrain sign exclusive partnership on content recommendations

 Content discovery platform Outbrain announced today that it has signed an exclusive long-term partnership with Deccan Herald, one of South India’s top English newspapers. The partnership with Outbrain will allow Deccan Herald to fully leverage the Outbrain Engage platform and to maximise on insights and analytics that will help it to surface the best recommendations across both organic and sponsored content. As part of the platform offering, Deccan Herald will draw on Outbrain’s proprietary technologies and tools, allowing it to marry editorial curation with personalisation, increase audience engagement and growth, and enhance its digital strategy by connecting content creation to revenue.

“Digital content consumption is on the rise in India and we are excited to tap into Outbrain’s offerings to better understand and engage our growing base of digital users through powerful and strategically placed native experiences,” said Om Sharan Pandey, Digital Business Head, The Printers (Mysore) Pvt. Ltd. “In the fast-paced world of content marketing, content distribution has become fundamental to our strategy, and we are confident that Outbrain will help us take our digital capabilities to the next level.”

Sigrid Kirk, Vice President of Engage, Asia Pacific at Outbrain, said, “We are delighted to launch this partnership with Deccan Herald. Our focus is on equipping publishers with the tools to drive monetisation through enhancing user experience, trust and loyalty, especially against the backdrop of a saturated digital environment. Audience attention is increasingly difficult to secure, but content personalised for its digital users and based on unique insights and analytics will provide the Deccan Herald with meaningful cut through.”

Outbrain continues to work with some of the world's best and most premium publishers to provide brands, agencies and content marketers with a high-quality environment against which to deliver their digital campaigns. “Through this collaboration, Deccan Herald will be able to draw on one of the top revenue generating platforms for publishers in India,” added Sandeep Balani, Director, Business Development India at Outbrain. “Our focus on audience experience delivers long-term value to our media partners and we aim to continue establishing strategic relationships across the region with key Indian publishers like the Deccan Herald.”

India is one of Outbrain’s fastest growing markets and presents a big opportunity for publishers, brands, and marketers looking to connect with consumers through content. To date, Outbrain has established key partnerships with Indian Express, The Hindu, Viacom, Eenadu India, Sanjeev Kapoor and several others. Recently, it also announced an exclusive partnership with Money Control and Patrika.com. 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems