Top Story


Home >> Digital >> Article

Debutant OzTern Digital Services to launch competition tracking tool

Font Size   16
Debutant OzTern Digital Services to launch competition tracking tool

OzTern Digital Services, an online marketing solutions agency will soon be launching a tool called ChocoNet to optimize client’s website for search engines, and track its competitors.

Launched on June 1, 2009, OzTern Digital Services Private Ltd is a full-service consulting company offering comprehensive online marketing solutions. The firm is located in Technopark, Trivandrum and is being promoted by OzTern Technology Pvt. Ltd.

The company’s lineage can be tracked back to a start-up called KYDotcom founded by Sudhir Sreenivasan in the year 2000 in Trivandrum. Incidentally, Sudhir Sreenivasan is also the Co-founder and Director of the recently constituted OzTern Digital Services.

Many PR agencies around the world are now concentrating on media monitoring, a service that is rapidly picking up pace. OzTern Digital Services plans to develop such tools that will help in media monitoring.

Excited about the tools in the offing by his agency, Sudhir who has over 10 years of experience in online marketing said, “The ChocoNet platform is a series of tools that gives you the power to optimise your website which saves a great deal of time and makes managing online marketing campaign easier”.

He further said, “We would like to help companies achieve their business goals. Our vision is that, within the next three years, OzTern Digital Services Ltd will become the premier online marketing company in India by becoming internationally known for its online solutions and Services.”

Sreenivasan also said that the main challenges are deliverability for instance as people in India do not trust that goods ordered online will be delivered, and that using a credit card online is still a risky proposition for many.

Some of the clients of OzTern Digital Services include Neologix in addition to a few international clients.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...