Top Story


Home >> Digital >> Article

DDB Mudra Group creates ‘Tripstr’ for Broken Compass

Font Size   16
DDB Mudra Group creates ‘Tripstr’ for Broken Compass

Tripstr, the latest innovation by DDB Mudra Group for Broken Compass is a Google Chrome extension that helps one fly to any picture on Flickr and Instagram. Tripstr attempts to break this conventional way of travelling by altering the interface itself.

To get Tripstr the user needs to download it from the Google ChromeStore. Once installed, it asks for the user’s expected dates for departure and arrival and the city of departure. Then, it turns any geo tagged image on Flickr and Instagram into a potential flight search.

It does this by simply finding the location of the image, and then searching for the nearest airports. The user can then directly book flights, or just add the place to their watchlist and set a price alert to take advantage of price drops. They could also contact Broken Compass to request an itinerary to their location of interest.

Quoting on this innovation, Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “Tripstr is the kind of work you will not expect an ad agency to do and that's what I'm really proud of. It's a testimony to the kind of talent we now have at DDB Mudra Group and where we are heading. A place full of passionate, energetic, out-of-the-box thinkers who are not content at making ads, but are everyday using their creativity to solve our clients’ business problems. Whatever shape or form the solution takes.”

Quoting on Tripstr, Rahul Mathew, Creative Head, DDB Mudra West said, “Tripstr stands testimony to the fact that the solutions for our clients’ business can, or should, no longer be limited to communication. Broken Compass talks to a mindset and through this Google Chrome Extension we put them in touch with people of this mindset, at the time they are in that mindset.”

You can watch the video here:

Agency Credits

Chairman and CCO: Sonal Dabral

Creative Team: Rahul Mathew, Ashish Phatak, Godwin D'mello, Sanket Wadwalkar, Prasad Patil, Shalmali Sawant

Developer: Ray Engelking, Abhishek Sil


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends