David Smith has joined Bloomberg Media Group as Director of Sales for North Asia. Based in Hong Kong, Smith will lead Bloomberg Media's sales strategy and initiatives across the group's portfolio including the recently launched Asia edition of Bloomberg.com, Bloomberg Television, Bloomberg Businessweek, Bloomberg Pursuits, Bloomberg Markets, Bloomberg Live, Bloomberg Radio and Bloomberg mobile.
"This is a newly created role in the Media Group which reinforces the commitment we have in the North Asia region and the market opportunities ahead as more advertisers seek innovative advertising solutions," said Mark Froude, Bloomberg's Asia Pacific Head of Advertising Sales. "David comes with rich media experience and will add tremendous value to the momentum of our media business."
Smith brings with him over 14 years of experience in media and advertising, most notably as regional director of integrated media solutions at The Economist Group. Over his 10 years at The Economist, David managed an integrated product portfolio across 10 markets in Asia and held several senior roles in sales, advertising and sponsorship. Prior to joining The Economist Group, David led Time Magazine's regional advertising sales, covering Hong Kong, Macau and Korea.
"I am delighted to be joining Bloomberg's Media Group especially at a time when the company is investing in the Asia region," said Smith. "We have a unique opportunity here to truly maximize advertisers' impact with Bloomberg's growing portfolio of media and digital assets, and its goal to increase the customization and relevance of its media products for distinct regional markets."