Social Beat has appointed David Appasamy to head Brand and Strategy for the company. He will be working closely with the core team to achieve the company’s vision of being amongst the top 10 digital agencies in India by 2018.
Speaking on the appointment, Co-Founder Suneil Chawla said, "We not only share the same Alma Mater, IIM Ahmedabad, but also a shared vision of leveraging the digital medium to deliver business results to the brands and companies we work with. We look forward to David driving strategy and growth along with a focus on key client acquisition". David comes with over 35 years in companies like ITC Ltd, Mudra DDB and Sify Technologies covering Business Strategy, Brand & Marketing Management, Digital Marketing and Audience Engagement.
Talking about his new role, David stated, "The Internet, and what it represents for companies as a medium for business and marketing, has always been my passion. I am delighted to be part of a start-up that is firmly established and recognised, and excited to focus on growth strategies and the Social Beat brand as a Digital Marketing specialist."
Co-Founder, Vikas Chawla said “We see David playing a key role in mentoring the core team that the company has built over the last 4 years. As we move towards the next phase of growth, nurturing talent and expanding across the country and globally is going to be key. We are delighted to have David be part of this journey.”
In the past David has served on the Multi-stakeholder Advisory Group (MAG) advising the UN Secretary General on Internet Governance in 2010 and 2011. He was Co-Chair, International Chamber of Commerce’s Task Force on Internet & Telecoms Infrastructure & Services from 2006 to 2011. He is currently a member of the Executive Committee of the IIM Ahmedabad Chennai Chapter focusing on making it a vibrant, inclusive and rewarding experience for alumni members. David is also involved in multiple social activities including Roofs for the Roofless and the Appasamy Trust focused on self employment and education.