Datalicious, the global data analytics agency providing client-focused full-service marketing solutions and products, has opened a Centre for Excellence in India that is already 15 data specialists strong. The new office services clients across South East Asia and around the world and will work under the supervision of newly appointed country manager Siddharth Manuja, who joined Datalicious after many years in analytics roles at Facebook, in India and San Francisco.
The main focus of the new office is to replicate Datalicious’ diverse range of data analytics skills already available in Australia by boosting the company’s number of overall web analyst and data engineers for data collection and processing as well as data scientists for data analysis, data visualisation and statistical modelling.
The new Centre for Excellence is part of an ambitious expansion into the region by Datalicious, which already has an enviable reputation in Australia and New Zealand and is growing rapidly across the globe. Clients include Telstra, Facebook, Canon, Vodafone, Indosat and Telenor.
Siddharth Manuja says he’s proud to be part of the Datalicious team, “My years at Facebook taught me a lot about how data drives effective outcomes. With Datalicious we extend that principle across a multitude of channels, ensuring marketers reach the right people, in the right place, at the right time – using insights and algorithms researched and developed here in India”.
As part of its growing commitment to South East Asia, the company has opened regional headquarters in Singapore, headed by Antony Wilcox, who joined the company in 2013, after several years in Australia with data analytics firm Experian.
Antony Wilcox says India is a key market for the agency, “India’s impressive economic growth is bringing more people online and creating opportunities for marketers to develop closer bonds with their audience. With more than 400 million Internet users there’s already a wealth of data that marketers can be using to develop more effective campaigns – we’re here to help them achieve that.”
Datalicious CEO Christian Bartens added that the move was also in recognition of the talent pool available in India. ”Australia has some great analyst talents but while the the quality is awesome, there aren’t that many so the low quantity means it’s difficult to scale data science and engineering teams to respond to immediate growth challenges. This was reflected in the AIMIA 2016 Digital Industry Salaries report - while the national average for 457 work visas is about 1%, in digital it is 10% and I would estimate - given data analytics being even more of a niche than digital - that it’s even higher in data analytics, closer to 20% probably. Now consider that there are only 67,000 university students in Australia studying engineering & technology degrees, whereas in India there are over 4 million, so it makes a lot of strategic sense to tap into the Indian analytics talent market.”
Datalicious is well established in the region, serving a wide range of clients – including GoIbibo, Newshunt and Dainik Bhaskar in India, Indosat, Elevenia and Mataharimall in Indonesia, WeLoveShopping.com,itruemart.com and DATC in Thailand.