Data impacts marketing: Do you know how?

Data impacts marketing: Do you know how?

Author | exchange4media News Service | Friday, Sep 28,2012 8:21 PM

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Data impacts marketing: Do you know how?

Data is king, and there is nothing you can do about it.

We live in an era where data has become an intrinsic part of every process that a consumer is involved in. Today the volume of data generated is so huge that all kinds of details about customers – their preferences, the stimulus they respond to, the services they pay for and will pay for again and the likes – have become available to marketers, and in fact to anyone who is looking for it. Fact is that data has brought the consumer closer to the marketer than ever before; but what are marketers, and their agencies doing about this?

Are we creating marketing plans that will generate the most possible interactions, create the most number of opportunities, build acute ability to sense and response to environmental changes, threats and deliver real returns on investments? We ideally should be, because today, it is possible to achieve this. Data, Big Data and what this can do is only left to the imagination of the professionals of the business.

Sensing the need to table a conversation on the subject, the exchange4media Conclave, presented by Jagran, is hosting sessions in both, Delhi and Mumbai legs of the event to decode Big Data. One of the global lead speakers who will take on the subject is SapientNitro’s Global Chief Technology Officer, Sheldon Monteiro.

Monteiro works with SapientNitro’s executive team and Global 1000 clients to stay on the forefront of applying technology to craft groundbreaking experiences for today’s increasingly connected consumer. Monteiro, a 16-year SapientNitro veteran, is responsible for evolving SapientNitro’s technology vision, as well as driving the company’s technical capability development and hiring, community building, and thought leadership. Over the years, Monteiro has led ground-breaking work for SapientNitro clients such as Target and Sprint and has been instrumental in many of SapientNitro’s technological capability advances.

So if you have a question on data, then the experts are coming to India to give you some answers – October 22 in Delhi and October 23 in Mumbai.

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