Top Story

e4m_logo.png

Home >> Digital >> Article

Danone Narang appoints Tribal DDB for B’lue

06-December-2012
Font Size   16
Share
Danone Narang appoints Tribal DDB for B’lue

Danone Narang Beverages, a joint venture between the French food and beverages major Danone and Mumbai-based Narang Group, has appointed Tribal DDB India for the digital duties of B’lue. The win for the DDB Mudra Group’s digital outfit comes on the back of a multi-agency pitch.

In a prepared statement, Venkat Mallik, President, Rapp and Tribal DDB India said, “We are delighted to be working with Danone Narang Beverages on its new drink, B’lue.”

“B’lue is representative of the kind of new-age products that are most suited to today’s lifestyle where functionality, taste and health need to co-exist. The target group for a brand such as B’lue is likely to be digital-savvy and we expect digital’s role in building the brand to be very crucial. We look forward to creating highly innovative digital solutions for the launch of this brand,” added Mallik in the press statement.

It may be recalled that B’lue had awarded its creative mandate to Scarecrow Communications earlier in the year. B’lue is a water-based drink available in apple, peach and guava flavours that is enriched with special blend of vitamins and minerals.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi