Top Story

e4m_logo.png

Home >> Digital >> Article

Dainikbhaskar.com seeks to empower women with 'Save Our Sisters' campaign

09-August-2014
Font Size   16
Dainikbhaskar.com seeks to empower women with 'Save Our Sisters' campaign

Time and again the debate over violence against women has garnered a lot of eyeballs, even angry protests all over the country, yet they lack any perennial ramifications.

To raise the voice of millions of women across the nation against their plight, Dainikbhaskar.com has initiated a dedicated ‘Save Our Sisters’ (SOS) campaign. The campaign has been launched on the occasion of Raksha Bandhan with a punch line “Tabhi Main Tumhe Garv Se Rakhi Baandhungi” (Only then will I proudly tie you a Rakhi).

Raksha Bandhan celebrates the loving bond between sisters and brothers, with brothers taking the pledge to protect their sisters against all evil, throughout their lives. The campaign requests the readers to take a pledge to protect, love, care about and respect all women like their own family member. To be vocal against all the discrimination, exploitation, degradation, and humiliation that Indian women face in their day to day lives.

To take the pledge, readers have to log on to the Dainik Bhaskar website, they can change their DP as SOS logo and even share their pledge on Facebook, Google+ and Twitter in order to spread the word and unite everyone in this noble cause.

Extensive promotions for the campaign are being run through print advertisements in all the main editions of Dainik Bhaskar, ad banners on dainikbhaskar.com, divyabhaskar.com, dailybhaskar.com and divyamarathi.com.

The poetry below sheds some light on the campaign and inspires the readers to take the noble pledge:

??? ??? ??????? ???? ?? ???? ????????...

??? ???? ?? ???? ?? ??? ??? ????,
???? ????? ?? ??? ??????? ?? ?? ?????
?? ??? ?? ???? ????? ?? ????,
?? ??? ????? ??? ?? ????...
????? ???? ?? ????? ??,
??????? ?? ?? ???? ?? ???-???? ?? ???? ????
??? ???? ??????? ?? ????? ??? ??? ?????...

?? ??? ??? ??????? ???? ?? ???? ???? ??????...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow