Top Story


Home >> Digital >> Article seeks to empower women with 'Save Our Sisters' campaign

Font Size   16
Share seeks to empower women with 'Save Our Sisters' campaign

Time and again the debate over violence against women has garnered a lot of eyeballs, even angry protests all over the country, yet they lack any perennial ramifications.

To raise the voice of millions of women across the nation against their plight, has initiated a dedicated ‘Save Our Sisters’ (SOS) campaign. The campaign has been launched on the occasion of Raksha Bandhan with a punch line “Tabhi Main Tumhe Garv Se Rakhi Baandhungi” (Only then will I proudly tie you a Rakhi).

Raksha Bandhan celebrates the loving bond between sisters and brothers, with brothers taking the pledge to protect their sisters against all evil, throughout their lives. The campaign requests the readers to take a pledge to protect, love, care about and respect all women like their own family member. To be vocal against all the discrimination, exploitation, degradation, and humiliation that Indian women face in their day to day lives.

To take the pledge, readers have to log on to the Dainik Bhaskar website, they can change their DP as SOS logo and even share their pledge on Facebook, Google+ and Twitter in order to spread the word and unite everyone in this noble cause.

Extensive promotions for the campaign are being run through print advertisements in all the main editions of Dainik Bhaskar, ad banners on,, and

The poetry below sheds some light on the campaign and inspires the readers to take the noble pledge:

??? ??? ??????? ???? ?? ???? ????????...

??? ???? ?? ???? ?? ??? ??? ????,
???? ????? ?? ??? ??????? ?? ?? ?????
?? ??? ?? ???? ????? ?? ????,
?? ??? ????? ??? ?? ????...
????? ???? ?? ????? ??,
??????? ?? ?? ???? ?? ???-???? ?? ???? ????
??? ???? ??????? ?? ????? ??? ??? ?????...

?? ??? ??? ??????? ???? ?? ???? ???? ??????...

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India