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Time and again the debate over violence against women has garnered a lot of eyeballs, even angry protests all over the country, yet they lack any perennial ramifications.

To raise the voice of millions of women across the nation against their plight, has initiated a dedicated ‘Save Our Sisters’ (SOS) campaign. The campaign has been launched on the occasion of Raksha Bandhan with a punch line “Tabhi Main Tumhe Garv Se Rakhi Baandhungi” (Only then will I proudly tie you a Rakhi).

Raksha Bandhan celebrates the loving bond between sisters and brothers, with brothers taking the pledge to protect their sisters against all evil, throughout their lives. The campaign requests the readers to take a pledge to protect, love, care about and respect all women like their own family member. To be vocal against all the discrimination, exploitation, degradation, and humiliation that Indian women face in their day to day lives.

To take the pledge, readers have to log on to the Dainik Bhaskar website, they can change their DP as SOS logo and even share their pledge on Facebook, Google+ and Twitter in order to spread the word and unite everyone in this noble cause.

Extensive promotions for the campaign are being run through print advertisements in all the main editions of Dainik Bhaskar, ad banners on,, and

The poetry below sheds some light on the campaign and inspires the readers to take the noble pledge:

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