In a first-of-its-kind initiative, dainikbhaskar.com, the digital arm of DainikBhaskar Group has launched Video Bulletins. With the introduction of this new feature, the readers will now not only be able to read the news articles but also watch the important stories of the day in just 3 minutes, three times a day.
DainikBhaskar.com has come up with this exclusive offering as part of its latest campaign “JaniyeAbhi”, where this feature reiterates the core concept of the campaign that talks about curiosity and knowing-now.
Taking one step ahead in that resolve, our mobile and online platforms will give the readers access to quick news bulletins, thrice a day (10 am, 4pm and 8pm). The 3 minutes video bulletins will cover the key national and international stories from the fields of politics, sports, entertainment etc. This is the first time in the industry that any hindi news website has come up with a feature like this.
Commenting on the launch of Video Bulletins, KunaalBhardwaj, Head-Marketing, DB Digital said, “Our latest campaign ‘JaniyeAbhi’ is built on the most elemental of human feelings, that is curiosity and we are pitching Dainikbhaskar.com as the scratch for this itch.The Video Bulletin feature in that regards will be an add-on and certain to make dainikbhaskar.com as the one-stop-hub for the readers for all the latest updates and news.”
Anuj Khare, Editor-in-Chief, dainikbhaskar.com, added, “We, at dainikbhaskar.com, understand the need of our readers welland thus believe in reader-centric news offering. In today’s fast paced life when we often tend to miss out on the day’s important stories, our endeavor withthis concise and comprehensive video bulletin, is to feed our readers with maximum news in minimum time.”