Top Story


Home >> Digital >> Article

Dainik Bhaskar Launches ‘Happy Rajasthan’ Campaign

Font Size   16
Dainik Bhaskar Launches ‘Happy Rajasthan’ Campaign

Dainik Bhaskar has launched ‘Happy Rajasthan’ which is all about sharing one’s happy moments and memories of Rajasthan.

Through this initiative, one can upload their “Happy Rajasthan” pictures and videos, post them on and invite friends and family to vote for their entries. The most voted entry stands a chance to win an iPhone 6 and other super exciting prizes. Pictures and videos can also be shared on the twitter handle @happyrajasthan.

Commenting on the campaign, Kaacon Sethi, Chief Corporate Marketing Officer, said, “Rajasthan has embraced Dainik Bhaskar with open arms right from the first day of our presence in the state. Our focus on socio-economic local issues has helped create a superlative reading product and emerged as a newspaper of choice in Rajasthan. This initiative is aimed at engaging our readers so that amidst their daily lives, our readers can relive wonderful memories that can be shared with others too.”

Pradeep Dwivedi, CCSMO, Dainik Bhaskar, “Dainik Bhaskar has been the most preferred news vehicle for its readers in Rajasthan since the last 19 years. Nearly two decades of sustained leadership is linked to our deep understanding of reader's needs, desires and expectations. The Happy Rajasthan initiative is our way of celebrating our wonderful association with the state with all our partners.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business