Dailymotion, an online video streaming company which had forayed into India in 2008, has claimed a growth of over 150 pc year-on-year in India alone. The company is confident of achieving the same in the future as well. With an aim to widening its audience, Dailymotion has now partnered with Yahoo!, wherein users can now find the most popular and relevant video content of the day through the Dailymotion widget available on Yahoo.com.
This strategic global marketing partnership has been announced in India, France, the UK, Germany, Spain, and Italy, and will help increase the consumption of premium branded video content over the Internet. Apart from Yahoo!, Dailymotion had earlier announced a strategic alliance with Hungama Digital Media to enable the flow of Bollywood and Indian content to consumers. Hungama powers and monetises content on Dailymotion.
The revenue model of the online video streaming company is solely based on advertising alone.
exchange4media caught up with Luc Dumont, VP - International Expansion, Dailymotion, to find out more on the company’s India plans and his views on India as a market for online video consumption.
Dumont elaborated, “The plan is to pursue the ambition of not only growth, but also to bring relevant content to the local audiences. The plan is to further build the brand in India with partnerships like that with Yahoo! and Hungama. While we are further penetrating, the next step will be to build further media packages, especially in India, where we leverage all the quality content that is available, especially around Bollywood and music content. The priority now is to package the content and create some very interesting experiences for the advertisers and media companies as a whole. We grew 150 per cent Y-o-Y in India alone, so the plan is to further expand this year.”
He further said, “We believe India is one of the fastest growing markets and is probably the third largest Internet market, hence throwing a lot of opportunities for us. We are fortunate to be sitting on one of the fastest growing segments as of now, be it social networking or video content, both of which are fast growing. Even the advertisers are very excited about the video formats, and I believe there is great potential to use very engaging formats on the web. In fact, the format we are in is very engaging. When a user lands at a page on Dailymotion, they make a conscious decision to watch a specific video and they stay there for an average 3-5 minutes, hence we have their full attention, which on the Internet is pretty rare. So, from an advertiser’s point of view it is highly valuable.”
Dailymotion is a French limited company and is a community where people can be entertained, informed and inspired by watching and sharing videos. While Dailymotion started off in France, it has expanded to markets like Italy, Turkey, the US and India.