Specialty media house CyberMedia has launched an SMS-based news service to cover the latest in the world of mobile gadgets in association with MyToday Dailies the opt-in SMS service from Netcore. The SMS service is being offered free of charge. CyberMedia will use its vast network of 15 publications and over 100 technology reporters to serve readers through this rapidly emerging mobile news medium.
Subscribers will receive the latest news on gadgets, mobile phones, handheld devices, printers, PCs, laptops, and games.
Commenting on this service, Prasanto K Roy, Chief Editor, CyberMedia’s technology publications, said, “For a big chunk of India’s 300 million mobile phone users, SMS is the most widely used feature after voice. This is a simple, elegant way to get instant updates on just-launched gadgets, and Netcore has shown how rapidly this medium can proliferate through word of mouth alone.”
Speaking about the launch of this new channel on its 25-channel service, Rajesh Jain, Founder, Netcore, said, “The non-intrusive nature of MyToday dailies with its opt-in feature has made it a major success, taking it to nearly 4 million users across the channels. This bouquet will be enhanced by CyberMedia’s in-depth technology understanding.”
To activate the service, subscribers need to send an SMS to a city-specific number after which they will received a confirmation and welcome message and will start receiving gadget news and updates from Living Digital free of cost. The service can be discontinued at any time by sending an SMS to stop the service. The subscriber will not be charged for the updates. The subscriber pays normal SMS charges to activate the service and for the start-up SMS (and once more for the stop SMS, if they wish to stop the service). The service is advertisement-supported, with the SMS alerts carrying small text ads at the end.