When it comes to cars, it is not just a means of transportation, but an extension of one’s personality (finances permitting). Hence, long hours are spent consulting friends, relatives, even absolute strangers, and now, increasingly the Internet. And catering to this growing demand, several websites have cropped up offering a range of services. exchange4media takes a look at websites like Carwale.com, Gaadi.com and Autoindia.com to find out how successful it is to sell cars online.
The business model followed by most websites in this domain involves creating a strong marketing network through which the website connects car dealers with a steady and diverse stream of serious buyers, while providing both dealers and manufacturers with precision targeted brand and product marketing opportunities. The advanced web-based advertising and marketing programmes also help dealers and manufacturers build relationships with customers as well as help them to efficiently manage and convert online business.
Carwale.com claims to be one such one-stop shop for car buyers and sellers online. The website provides information regarding car buying, selling, used car valuation, recommending a suitable vehicle, comparing various models, research, instant price quotations, car loans and insurance. Carwale.com has tied up with Tata Motors, Trilogy Inc (for Toyota and Hyundai), ICICI Bank, Tata Motors Finance, Mahindra and leading Honda dealerships.
Gaurav Verma, VP-Consumer Sales, Carwale.com, said, “Consumer is the primary focus at CarWale. And we will bring more value to car buyers in Ludhiana, Delhi and the rest of North India where they will have more than 5,000 cars to choose from. The Delhi-NCR belt being India’s largest car market, contributes to more than 20 per cent of total new and used car sales in India. This year, we expect a sale of around 3.4 million new and used cars in almost equal numbers. With the used car market growing at approximately 26 per cent annually, we are working to leverage this opportunity and increase our penetration.”
Carwale.com claims to have a stock of over 12,000 cars, Dealers also get a money back guarantee if they list their car on the website.
“Carwale provides detailed research on around 300 new car make / model / versions that are available in India today. Around 300,000 unique visitors research new cars every month. Around 4,000 used cars are listed at Carwale at any point of time. On an average, each car gets 4-6 interested buyers within a month. Carwale pioneered the online auto space by putting a fee of Rs 500 for listing used cars, therefore, attracting genuine buyers and sellers of used cars,” Verma added.
Another website in this domain is Gaadi.com. The website helps users research about cars of any brand across the world. It also has content in form of reviews, discussions and comments, latest news and updates on cars. Gaadi.com also recommends a car feature, which is based on a shortlist of questions. The website also has a feature on car maintenance, regular alerts on servicing, oil change, etc.
Vivek Pahwa, CEO, Gaadi.com, said, “Gaadi.com is a research platform for users to help decide which is the right car for them. Our website helps users buy and sell used cars online. Gaadi.com is totally dedicated to cars as the tagline suggests: ‘Think Cars. Think Gaadi’. The Internet platform can bring more people together than regional newspapers or a magazine.”
AutoIndia.com aims to be the automotive marketplace for buyers, providing online solutions for buying and selling used cars, bikes and commercial vehicles. The website gives consumers detailed information about a vehicle.
Launched in September 2006, AutoIndia.com is designed to give more control on the buying process and make finding a used vehicle that meets personal needs easier.