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Cyber Media ties up with MyToday Dailies for news on mobile

Cyber Media ties up with MyToday Dailies for news on mobile

Author | exchange4media News Service | Saturday, Aug 30,2008 8:12 AM

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Cyber Media ties up with MyToday Dailies for news on mobile

Cyber Media has launched Technology News on the mobile in association with MyToday Dailies, an opt-in SMS service. With this service, which is available free of charge, Cyber Media has entered the rapidly emerging mobile news medium to reach out to its readers.

The brainchild of new-age technocrat, Rajesh Jain, and his company Netcore Solutions, MyToday Dailies is the medium on mobile (MOM) and a highly effective medium to communicate directly and instantly to literate audiences who are empowered with spending power. An interactive medium of communication, MyToday Dailies offers advertising options like click-to-call, click-to-buy, click-to-SMS and click-to-URL making it a highly participative media vehicle, compared to conventional media, which is suitable only for solicitation.

The subscriber will not be charged for the updates, but only for one normal SMS just once, when he starts the service, and one SMS if he discontinues with the service.

Subscribers will receive tech news, with a focus on IT and telecom, free of cost. Besides regular news updates, subscribers will also receive important newsbreaks. The service has already seen 10,000 subscribers sign up in the first 12 hours since the launch.

“Cyber Media will leverage its extensive news network spanning 15 publications in IT and telecom, life sciences and consumer digital lifestyle using mobile-based technology from Netcore Solutions to complement a host of media innovations. Cyber Media will reward its readers through additional mobile services soon,” said E Abraham Mathew, President, Cyber Media India Online Ltd.

Also read:

Netcore’s MyToday SMS service to develop software for advertising on mobile

Tags: e4m

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