The Internet and Online Association (IOA) has released its latest research on e-commerce trends in India, particularly the e-ticketing segment. The research was conducted along with Cross Tab Marketing Services, a pioneer in the field on ‘Online Research’.
The target audience comprised visitors of e-commerce sites and transcended a geographic, age, gender, education and occupation bias. (Base 1493)
The research reveals the significant findings in various categories from consumer goods to e-ticketing. One sector that shows a steady growth and has already benefited is Indian Railway Catering and Tourism Corporation (IRCTC), a public sector company.
Railway Ticketing is a perfect example of self-service e-economy with the Internet being the domain of information, options, bookings, and capacity-allocation.
The e-commerce report states that 39 per cent of respondents have used the online ticketing service of railways and in the near future, 48 per cent of the respondents are likely to opt for e-ticket booking.
“E-ticketing is the fastest growing category and has become a reality in India reaching to more than 139 towns and cities, and our study clearly demonstrates an increasing acceptance of the e ticketing system. In a few clicks an online shopper can pull up train schedules on screen, immediately select the required details pay either by credit card or through direct debit from their bank account and complete the transaction within a couple
of minutes. Indians can now shop from anywhere, anytime through a very simplified process. Growing satisfaction levels and word of mouth publicity are the primary factors for its fast growing popularity,” said Preeti Desai, President, IOA.
Amitabh Pandey, Group General Manager (IT Services), IRCTC, said, “B2C e-commerce has become a commercially viable reality in the Indian business space today, IRCTC has played a pioneering role in this field and our experience has established that e-commerce is increasingly being accepted across the country by customers as a reliable way of doing business. E-commerce is the future and we are proud to be a significant part of it”.
Salient findings on railway ticket booking online:
Everyday, 50,000 customers plan their journeys on the IRCTC site and book over 7,000 rail tickets online. The website serves five million page-views everyday and has 50,000+ unique individual visitors. More than half a million consumers in India and world over have transacted through the IRCTC website.
Revenues from ticket sales have crossed Rs 40 crore per month in recent months with the average value of a ticket varying between Rs 1,400 and Rs 1,600.