Top Story

e4m_logo.png

Home >> Digital >> Article

Customers save upto 15 crore by using coupons on Diwali across merchant platforms: CouponDunia report

28-November-2015
Font Size   16
Share
Customers save upto 15 crore by using coupons on Diwali across merchant platforms: CouponDunia report

Digital coupon marketplace CouponDunia has released a report based on the consumer shopping behaviour using coupons this Diwali. According to the report, the shoppers who used CouponDunia coupons across merchant platforms saved around 15 crores. The report showcases unique shopping insights gathered from the e-commerce websites/ platforms about how consumers extensively used coupons to save their pocket to a great extent.

According to the infographic, the top five shopping categories were Recharge, Travel, Mobile and Tablets, Food and Dining and Fashion. And the five online platforms that stood out were Flipkart, Paytm, Ola, Amazon and Snapdeal.

Key highlights:

•    Mobile recharge redemptions were the highest

•     75% increase in sign up rates during festive season

•     55% increase in average revenue per user during the festive season

•     420% increase in mobile traffic for select merchants like – Flipkart, Snapdeal, Amazon

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.