Top Story


Home >> Digital >> Article

Customers save upto 15 crore by using coupons on Diwali across merchant platforms: CouponDunia report

Font Size   16
Customers save upto 15 crore by using coupons on Diwali across merchant platforms: CouponDunia report

Digital coupon marketplace CouponDunia has released a report based on the consumer shopping behaviour using coupons this Diwali. According to the report, the shoppers who used CouponDunia coupons across merchant platforms saved around 15 crores. The report showcases unique shopping insights gathered from the e-commerce websites/ platforms about how consumers extensively used coupons to save their pocket to a great extent.

According to the infographic, the top five shopping categories were Recharge, Travel, Mobile and Tablets, Food and Dining and Fashion. And the five online platforms that stood out were Flipkart, Paytm, Ola, Amazon and Snapdeal.

Key highlights:

•    Mobile recharge redemptions were the highest

•     75% increase in sign up rates during festive season

•     55% increase in average revenue per user during the festive season

•     420% increase in mobile traffic for select merchants like – Flipkart, Snapdeal, Amazon

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions