Digital video agency Culture Machine has launched a new platform called Intelligence Machine as part of its end-to-end branded video solutions offering.
Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and analyzes nearly 1.5 billion videos across the internet on a daily basis. It will then identify a brand’s share of voice across video platforms, in different geographies and online communities across earned and owned media and also identify successful content formats for an audience segment in a given industry and topical trends in relation to them.
Venkat Prasad, CTO & Co-Founder of Culture Machine, told us that for now only YouTube videos would be considered but Intelligence Machine will soon start looking at videos from other platforms like Facebook, Vimeo, Vine, etc.
Also in the pipeline is a media planning offering that will enable brands to select the most relevant videos to showcase their brand communications on. As of now, the company has no plans to make the tool available to other digital or creative agencies, informed Prasad.
Commenting on the launch, Sameer Pitalwalla, CEO & Co-founder, Culture Machine said, “Social Platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms, and knowing what content to create, and to create that content at scale, across platforms, is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology”.