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Culture Machine launches - an extension of female-centric Blush

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Culture Machine launches - an extension of female-centric Blush

Extending Culture Machine’s digital brand Blush, the digital media firm announced the launch of, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

With unusual sections and relatable articles, aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory. The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let's Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originalsseries amongst others.

Reema Behl, former Assistant Editor at an established women’s magazine, has joined as its Editor-in-chief. "With, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally”. 

Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the ‘Website of the Year’ Award last month. continues in keeping with the vision of the firm to use technology and storytelling to build great media brands that people love.

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