Top Story

e4m_logo.png

Home >> Digital >> Article

Culture Machine launches Blush.me - an extension of female-centric Blush

20-December-2016
Font Size   16
Share
Culture Machine launches Blush.me - an extension of female-centric Blush

Extending Culture Machine’s digital brand Blush, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

With unusual sections and relatable articles, www.Blush.me aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory. The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let's Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originalsseries amongst others.

Reema Behl, former Assistant Editor at an established women’s magazine, has joined Blush.me as its Editor-in-chief. "With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally”. 

Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the ‘Website of the Year’ Award last month. Blush.me continues in keeping with the vision of the firm to use technology and storytelling to build great media brands that people love.

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company