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Culture Machine expands technology business into ASEAN

01-March-2017
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Culture Machine expands technology business into ASEAN

Digital media network Culture Machine has reorganized its sales team. Siddharth Narula, who served as President – Revenue has been promoted as Chief Revenue Officer, overseeing the expansion of the firm’s technology sales footprint in international markets, starting with South East Asia and North America.

Aditya Aima has joined as the Business Head – ASEAN for Culture Machine, operating out of Malaysia. Aima will oversee the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings to its brand and advertisers.

Aima’s extensive experience includes strategic roles with established news and entertainment channels. His last stint was as Vice President with Astro Malaysia Holdings.

Minal Sharma has joined as the National Sales Head, overseeing all sales for Culture Machine’s studios and media brands. Sharma joins the Culture Machine team with over 16 years of experience across leading media and entertainment brands.

Narula will continue to report to Sameer Pitalwalla, CEO and Co-Founder, Culture Machine, while Aima and Sharma will report to Narula.

Sameer Pitalwalla said, “Our Indian media brands lead the charts in each of their verticals, and the core technology platforms that have helped scale them are already in use by Fortune 500 clients globally, with large demand the world over. We are excited about growing this opportunity, while continuing to focus on our domestic Media business.”

Speaking after his elevation, Narula said, “2016 has been one of the most active years for Culture Machine in terms of revenue escalation and content creation. We created trendsetting videos which have led hundreds of global and local brands to collaborate with us, resulting in award winning campaigns. In the embryonic days of digital entertainment and technology, the addition of Sharma and Aima will help catalyse the process.”

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