Culture Machine, the digital media company, has announced the appointment of Ruchir Joshi as the Content Head. He will be based in Mumbai and report to Sameer Pitalwalla, CEO and Co-Founder, Culture Machine.
He joins Culture Machine with over two decades of experience spanning across television and digital media, making and syndicating content from India for a global audience. In his new role, he will be responsible for spearheading the content division across all channels owned and operated by the company.
Pitalwalla said, "The combination of our tech and content has caused our owned and operated viewership to grow rapidly. This is still Day 1 for digital media and as we grow video offerings within our brands and expand to newer verticals, Ruchir with his years of experience in Genre based content and mind-set of combining tech and art, makes for a great addition to our executive team.”
Speaking about the new role, Joshi commented, “I’ve followed the progress of Culture Machine from their early days because they displayed a unique mix of creative courage and a brand building acumen that is rare. Personally, I belong to that breed of creative professionals who like blending technology usage and business understanding into my work so that a macro end is met along with creative satisfaction and that is exactly what I look forward to achieving with Culture Machine”
In the past, as the Head of Programming and Content of India's leading food-lifestyle TV channel, FoodFood (now part of the Discovery network), he created quality content for all platforms.