Post the tremendous success of the Tamil channel Put chutney, Culture Machine, India’s largest digital media company, is on its way to strengthen the content creation space in South India by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike.
Sameer Pitalwala, CEO & Co-founder of Culture Machine, adds - “We have always aimed to expand and reach out to as many markets. With the success of Put Chutney in Tamil, we now want to be able to provide as much variety in digital entertainment for the Telugu speaking market with Viva.”
Starting with a bang, they have released the first video titled “Every Hyderabadi” that encapsulates all aspect of being a true Hyderabadi. Cutting a slice of life observation from any neighborhood of the city, this video depicts how most of the youth spend their time. The video displays the easy going lifestyle of one Hyderabadi guy who goes about greeting people, procrastinating things, laughing, indulging into ideal conversations and enjoying life to the fullest. Not stressing over time, life to a Hyderabadi just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.