CTBUZZ, a project of the US-based TV Asia, has been launched and is India’s first Broadband Television Channel to be delivered over IP under the banner of Kallz Entertainment Pvt. Ltd. Test signals are already available on Hindu, Hathway and Seven Star and will soon be available on all networks across Mumbai.
CTBUZZ is looking to break the regular programming format with no standard serials and soaps, which are normally seen on other channels. The programming will cover everything in the city from fashion to food and from books to Bollywood in an innovative way. Debashis Dey, Head of Operations, Kallz Entertainment, said, “CTBUZZ experiments a lot with formats and is looking to present a unique mix. We are looking at a synergy of magazine, FM and television.”
Headquartered in New Jersey, TV Asia is North America's first coast-to-coast entertainment and information channel for the Indian community. The network was founded in April 1993 by Amitabh Bachchan. In 1997, as part of a restructuring, well-known entrepreneur and community leader based in the US, H.R. Shah, took TV Asia into the new era.
CTBUZZ will have something for everybody but is essentially targeted at the youth and SEC AB. It also showcases classified ads on TV and they can be pre-formatted and customised. The channel claims that be it a flat, a car, jobs or even a partner for marriage, the best deals can be found on it. All ads are supported by a dedicated call centre to interact and assist viewers. Auction and chat on TV are also in the pipeline.
The broadband channel is also about content syndication with partners in each segment. Current partners are Popular Car Bazaar, Raj Travels, Bharat Matrimony, Excel Video among others. Technology partners are SPL Innotech ofSingapore with offices in Vashi, Mumbai. The digital feed from the studio goes out on a dedicated fibre backbone provided by Tata Power and reaches all operators for real-time transmission.
CTBUZZ is also looking to launch similar services in Delhi and Bangalore in the next two months.