Top Story

e4m_logo.png

Home >> Digital >> Article

CRY launches online marathon to support child rights

22-February-2007
Font Size   16
Share
CRY launches online marathon to support child rights

Child Rights & You has launched a global online campaign that attempts at spreading the message of child rights and garnering support for the same. In operation since February 15, one could participate in the online marathon ‘Race for CRY’ by registering at www.raceforcry.org, which has been developed by M2W, a part of the contest2win team.

As part of the campaign, participants across the globe compete on a common platform for a period of six weeks. In order to win the race, all one needs to do is to collect points and maintain a high score. A participant can gain points by donating, inviting more participants and logging on daily.

Speaking on the launch of the virtual marathon, CRY chief executive Ingrid Srinath said, “News about children’s rights being violated in India are flashed almost everyday. If that angers us, each one of us must seek to defeat this seemingly insurmountable demon. In a scenario where parents in rural and urban India battle everyday against age-old biases of caste, class and gender for their child’s well-being, a simple click of your mouse will encourage their efforts.” She added that the participation in the ‘Race for CRY’ is a vote of confidence, a symbol of the belief that it is possible to together create an India in which all children have an equal chance to a decent childhood.

Supporting CRY in this endeavour is HDFC NRI Banking. “We feel proud in partnering with CRY in its undertaking to motivate people from across the globe to do their bit to improve the situation of underprivileged children in India. This is one cause that we can relate to,” said HDFC Bank retail banking Executive Vice President Shyamal Saxena.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India