Child Rights & You has launched a global online campaign that attempts at spreading the message of child rights and garnering support for the same. In operation since February 15, one could participate in the online marathon ‘Race for CRY’ by registering at www.raceforcry.org, which has been developed by M2W, a part of the contest2win team.
As part of the campaign, participants across the globe compete on a common platform for a period of six weeks. In order to win the race, all one needs to do is to collect points and maintain a high score. A participant can gain points by donating, inviting more participants and logging on daily.
Speaking on the launch of the virtual marathon, CRY chief executive Ingrid Srinath said, “News about children’s rights being violated in India are flashed almost everyday. If that angers us, each one of us must seek to defeat this seemingly insurmountable demon. In a scenario where parents in rural and urban India battle everyday against age-old biases of caste, class and gender for their child’s well-being, a simple click of your mouse will encourage their efforts.” She added that the participation in the ‘Race for CRY’ is a vote of confidence, a symbol of the belief that it is possible to together create an India in which all children have an equal chance to a decent childhood.
Supporting CRY in this endeavour is HDFC NRI Banking. “We feel proud in partnering with CRY in its undertaking to motivate people from across the globe to do their bit to improve the situation of underprivileged children in India. This is one cause that we can relate to,” said HDFC Bank retail banking Executive Vice President Shyamal Saxena.