Cricketnirvana.com has claimed a growth of 25 per cent month-on-month. The cricket-centric portal is also close to achieving the breakeven projected since its launch six months ago. The portal is also geared up for this cricket season with its full coverage, including live streaming and video on demand. The portal is eyeing 25-30 million page views by the year end.
With mobile phones emerging as an important communication platform, cricketnirvana.com is launching a WAP (wireless application protocol) version of the portal for mobile phones in three weeks’ time, which is expected to further boost its growth prospects.
Sumit Luthra, Vice-President - New Media, Nimbus Communications, said, “The average time spent on the site is also on an upward swing. Our plan was to achieve a project breakeven in the first 12 months of operations, and today we are on the verge of achieving that.”
He further said, “As of now, we have a strong association with our television channel – Neo Cricket. So, all content that is interactive and live on Neo Cricket, will also feature on cricketnirvana.”
Cricketnirvana.com has a host of activities planned this cricket season, beginning with the Irani Trophy, which got underway from September 24, it will be followed by a four-match Test series between India and Australia, which commenced from October 9, as also a seven-match ODI and two Test match series between India and England, which would go on till the last week of December.
The portal will also present streaming of a two-and-a-half-hour show before the start of a match, which would also be aired on Neo Cricket. Post the match, the portal would offer the day’s round-up programme, which will also be presented live. Cricketnirvana.com will continue with exclusive columns, features, news, articles and interviews in the midst of these activities.
These services would be subscription-based, barring the 8 am to 10:30 am slot, where all users would be provided free access.
Luthra added, “We will also be covering all domestic cricket matches till March 2009. However, there won’t be any coverage of the IPL matches as we don’t have the rights for those matches. We may cover it in terms of news and scores, but there won’t be live coverage.”
Cricketnirvana.com would be accessible the world over excluding the US, the UK, Canada, Australia and New Zealand.