Cricketer Ishant Sharma is game for Jump Games and

Cricketer Ishant Sharma is game for Jump Games and

Author | exchange4media Mumbai Bureau | Tuesday, May 06,2008 8:22 AM

Cricketer Ishant Sharma is game for Jump Games and

Jump Games and Zapak Digital Entertainment Ltd, the two gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma to create online and mobile games based around the cricketer.

The game, titled ‘Ishant Sharma Cricket Fever’, showcases Sharma’s bowling skills to the max. It is a 10-over cricket game, where the player opens the over with Sharma and shoots his deliveries towards the opponent’s batsman. The game offers an exhaustive array of deliveries like yorkers, in-cutters, out-swingers, and the player can also control the speed and swing of the ball.

Rajesh Sawhney, President, Reliance Entertainment Ltd, said, “We believe that cricket is not just a sport but a religion in India, and we at Reliance Entertainment are all set to capitalise on the huge opportunity this game presents. Gaming is a new industry in India and we believe that cricket can play a significant catalyst to give the industry the right kind of growth impetus. We have created both an online and a mobile game around Ishant Sharma, these are the first of their kind bowling-only cricket games and are sure to be a hit with all cricket fans in India.”

Talking about the association and the mobile game, Salil Bhargava, CEO, Jump Games, said, “Cricket is one of the most popular genres in mobile gaming in India; and now with our association with Ishant, we aim to provide the audiences with much more of their favourite content. It has been a fabulous year for Jump Games. We signed on Manchester United earlier this year, and now we are bringing the rising cricket star Ishant Sharma on mobile screens. Ishant is one of the most popular names in Indian cricket right now and we hope our games give another opportunity to his fans to play as their favourite cricketer.”

Talking about and its association with cricket, Rohit Sharma, COO, Zapak Digital Entertainment Ltd, said, “Ours is truly a cricket crazy nation and it is proven from the fact that we have over 18 cricket games on and each of them are equally popular with the audiences.”

Giving insights into his first online and mobile avatar, Sharma said, “Today, youngsters are no longer content with usual ways of playing a game, they want it across all means of communication mediums, be it television, mobile or the Internet. We Indians are excited about all forms of cricket. For us, cricketers are demi-gods and cricket is a religion. I’m excited about this new online and mobile avatar that I’m donning as it gives me another opportunity to connect with this cricket crazy nation.”

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