Google, too, is hit with the Cricket World Cup fever. The portal has announced its plan for India during the World Cup tournament which is underway in the West Indies. The search engine major is promising cricket fans uniquely interactive experiences through the Internet through its gamut of products that will help users write, share, debate and enjoy the Cricket World Cup.
For these, Google will be using an integrated platform of Google products like Google Desktop, personalised homepage, Blogger and Orkut which can be easily accessed through a special landing page Google.co.in/cricket. The site promises that this would be a one-stop shop for all information related to the World Cup, allowing visitors to access regular updates, post individual comments and analysis and express their love for the game.
Sundaraman K, Head of Sales, Google India said, “Google aims to constantly improve its users experience by designing products that make things easier and deliver better results than what was available before.”
Google has teamed up with renowned cricketer and commentator, Krishnamachari Srikkanth, who will host an expert blog ‘Cricket Zone with Krish Srikkanth’. Additionally to the blog, Srikkanth will also bring expert content to an interactive social networking experience through Orkut with a community named ‘Worldcupwithkrish’.
Moreover, Google is also hosting a blogging cricket contest that will include posts on anything from on-the-ground reporting from West Indies to viewers’ opinions on the progress of the various teams at the World Cup.