Top Story


Home >> Digital >> Article

Cricinfo ties up with to offer cricket merchandise

Font Size   16
Cricinfo ties up with to offer cricket merchandise

Cricinfo, a wholly-owned subsidiary of ESPN Inc, has tied up with, an online platform for personalised merchandise, to offer cricket merchandise. Through the customised Cricinfo-Myntra portal, cricket enthusiasts will have the opportunity to display their enthusiasm and liking for their favourite cricketers and cricketing teams by choosing a customised T-shirt, mug, mouse pad or poster.

Premdeep Gangadharan, Senior General Manager - Marketing, Cricinfo, said, “Cricinfo has always been the numero uno website for all things cricket. This tie-up takes our association with cricket fans to the next level by having us help them in their self-expression of their appreciation for the game. This is a unique, dream-come-true opportunity for the true cricket fan to purchase customised merchandise to proclaim his/ her liking for the iconic game and its players.”

Mukesh Bansal, CEO, Myntra, said, “These designs and products have been developed exclusively for cricket lovers. It’s perfect if you would like to have some fun or add a fun element while enjoying the game with friends.”

Cricinfo and Myntra have planned some exciting additions to this portal, keeping in mind the interests of cricket lovers. Together, they aim to provide cricket fans a simple, fun and easy way to express their support via creative merchandise. is an online marketplace for on-demand personalised merchandise for users to shop, sell or create unique custom-designed products.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...