Cricinfo, a wholly-owned subsidiary of ESPN Inc, has tied up with Myntra.com, an online platform for personalised merchandise, to offer cricket merchandise. Through the customised Cricinfo-Myntra portal, cricket enthusiasts will have the opportunity to display their enthusiasm and liking for their favourite cricketers and cricketing teams by choosing a customised T-shirt, mug, mouse pad or poster.
Premdeep Gangadharan, Senior General Manager - Marketing, Cricinfo, said, “Cricinfo has always been the numero uno website for all things cricket. This tie-up takes our association with cricket fans to the next level by having us help them in their self-expression of their appreciation for the game. This is a unique, dream-come-true opportunity for the true cricket fan to purchase customised merchandise to proclaim his/ her liking for the iconic game and its players.”
Mukesh Bansal, CEO, Myntra, said, “These designs and products have been developed exclusively for cricket lovers. It’s perfect if you would like to have some fun or add a fun element while enjoying the game with friends.”
Cricinfo and Myntra have planned some exciting additions to this portal, keeping in mind the interests of cricket lovers. Together, they aim to provide cricket fans a simple, fun and easy way to express their support via creative merchandise. Myntra.com is an online marketplace for on-demand personalised merchandise for users to shop, sell or create unique custom-designed products.