Cricket app, Cricbuzz has a fresh instalment of their whacky ‘Cricket ka Keeda’ campaign at this year’s Champions Trophy. This is a brand-new series of the popular campaign that has gone viral since its launch in 2015.
Pratik Mazumder, Marketing Head, Times Internet, said, “This series will reinforce the brand in the minds of cricket lovers, they can count on Cricbuzz to enjoy cricket by transcending all limitations of time or place.” Cricbuzz’s new Cricket Ka Keeda campaign continues with the core idea - bringing out the craziness of an obsessive cricket lover in the most hilarious way in the middle of various important situations.
“It continues the same cricketing insight of the earlier ‘Cricket Ka Keeda’, yet ensures it is represented through fresh and relatable stories, that the cricketing audience will love and enjoy,” added Mazumder.
The new series show the fan being bitten by the Cricket Ka Keeda at the wrong place at the wrong time making for some of the funniest, laugh-inducing situations that we will see in two new quirky episodes, titled “Boss” and “Principal”.
In the “Boss” film, an aged boss is partying with his young team of boys. A stunning young woman enters the party who the boss introduces as his wife and this leaves everyone surprised and tight-lipped. And suddenly, one of the boys, who is busy watching a cricket match on his phone, exclaims, “What a catch!” His expression makes the whole situation awkward and funny at the same time.
In the “Principal” film, a middle aged couple and their son are being interviewed by the school principal. When the principal asks the kid, “What do you want to be when you grow up?”, the father, who is watching a cricket match on his phone, spontaneously replies, “Night watchman”. His reply leaves everyone disappointed yet makes for a hilarious situation.
The new campaign will run during Champion’s Trophy, one of the most anticipated cricket series this year. The high-decibel campaign will be driven primarily through TV on Star Sports, covering the entire cricketing audience.
Print ads will be in English and vernacular covering publications such as Times of India, Navbharat Times, Maharashtra Times, Vijay Karnataka, Nav Gujarat and Ei Samay.
For OOH, Cricbuzz has tied up with Times OOH at Delhi and Mumbai airports that will give score updates through more than 300 live digital screens.
Apart from this, Digital too will play a key part in the campaign, and will be amplified online and on Social through Times Internet network, YouTube, Facebook and Google.