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Crest Animation Studios inks $18 million ‘Marathon’ deal; moves to new facility

31-May-2006
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Crest Animation Studios inks $18 million ‘Marathon’ deal; moves to new facility

Crest Animation Studios Ltd (Crest), one of India’s leading animation studios, recently signed a deal with Marathon, a well-known French production house in the field of animation. The deal is for a 52-episode TV series targeted at children in the 6-11 age group, with a project size of $18 million.

The Marathon deal has enabled Crest to venture into new geographies and diversify its client base, from the US and Canadian markets to the European markets, especially for animated television serials.

Close on the heels of this deal, Crest has moved to its new state-of-the-art digital studio in Ghatkopar, Mumbai. The spacious 45,000 square feet studio will accommodate the company’s expansion plans as it moves up the value chain from work-for-hire to production of full length 3D animation feature films meant for a global audience.

A K Madhavan, CEO, Crest Animation Studios, said, “We are excited to move to this new facility. This shift would enable our animators to work in a world class state-of-the-art facility. The move to the new facility, which can house nearly 750 animators (with two shift operations), will help us meet our expanding order book.”

The new facility will house multiple creative discussion rooms, focused training cum preview rooms and a massive state-of-the-art server room keeping in mind the company’s plans to up its server capacity to 1000 from the existing 200 servers. This facility is claimed to be among the best in Asia and Europe, and comparable to the top Hollywood digital studios in terms of infrastructure.

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