Tribal DDB has been appointed by travel company Cox & Kings as its digital agency for India. Cox and Kings is one of the oldest travel companies in the world, with its headquarters in the UK.
Cox & Kings was looking to invest heavily in digital in the travel segment and hence appointed Tribal DDB to handle the brand’s complete digital presence in the country. The focus of the agency will be on display and allied digital marketing for the brand, besides managing the social media presence of the brand.
Talking to exchange4media on the appointment, SV Sunilkumar, Media Head, Tribal DDB, said, “We are very excited at this opportunity to work with Cox & Kings and are looking forward to create an innovative digital experience in the travel segment.”
Tribal DDB, part of the Mudra Group, recently launched a successful digital campaign for Star Movies, called ‘Forever Bond’.