Top Story


Home >> Digital >> Article

Cox & Kings ropes in Tribal DDB as digital agency

Font Size   16
Cox & Kings ropes in Tribal DDB as digital agency

Tribal DDB has been appointed by travel company Cox & Kings as its digital agency for India. Cox and Kings is one of the oldest travel companies in the world, with its headquarters in the UK.

Cox & Kings was looking to invest heavily in digital in the travel segment and hence appointed Tribal DDB to handle the brand’s complete digital presence in the country. The focus of the agency will be on display and allied digital marketing for the brand, besides managing the social media presence of the brand.

Talking to exchange4media on the appointment, SV Sunilkumar, Media Head, Tribal DDB, said, “We are very excited at this opportunity to work with Cox & Kings and are looking forward to create an innovative digital experience in the travel segment.”

Tribal DDB, part of the Mudra Group, recently launched a successful digital campaign for Star Movies, called ‘Forever Bond’.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions