CouponDunia.in has announced a collaboration with Raftaar.in, a Hindi content website, to launch coupons in Hindi. The audience of Raftaar will have access to offers and deals through a 'coupon tab' on the home page. Visitors will be able to choose from a wide variety of coupons from mobile, education, beauty, fashion, recharge, sports and travel. The coupon will direct them to the merchant website where they can make purchases while saving money.
Speaking about the association, Sameer Parwani, CEO & Founder of CouponDunia.in said, “India is home to several regional languages; thus it becomes imperative to master the local language to reach the prospective customers in large as well as small towns and cities. Through this association we aim to reach out to a large number of Hindi speaking/reading audiences in India and acquaint them to the benefits of digital shopping. ”
Surjeet Singh, VP (Business and Marketing) of Raftaar.in said, “Till now online shopping have been primarily limited to the English online audience. As smartphone-led mobile services grow beyond early adaptors, availability of Hindi language based communication will be a key to reach out to Next 300 Mn Internet users. Leading e-commerce and online travel portals have already started catering to this demand and It is sheer mandate to offer best online deals to them in Hindi.” Raftaar has used its Natural Language Processing (NLP) abilities to translate the coupons’ content in Hindi to make them more user friendly.
Associations like these are part of CouponDunia’s strategy of expanding beyond Tier-1 cities and attempting to bring convenience of coupons to the masses.