Top Story

e4m_logo.png

Home >> Digital >> Article

Coruscant Tec partners with MTV India for MTV Loveline

01-October-2005
Font Size   16
Share
Coruscant Tec partners with MTV India for MTV Loveline

Coruscant Tec, a mobile solutions company with a focus on content and commerce, has announced the launch of a new mobile friendship platform called MTV Loveline in association with MTV India.

Ajay Adiseshann, Managing Director, Coruscant Tec, said, “Mobile Friendship platforms such as these are the next killer enablers that everyone has been waiting for. MTV Loveline will set a trend in itself and Coruscant is proud to be a pioneer in this space”.

Elaborating on the future of mobile data applications, he said, “With voice being commoditised, the need for newer data applications is being increasingly felt. Coruscant’s vision is to identify these areas and empower mobile users.”

The MTV Loveline platform is currently available over SMS and as a Java download over GPRS. These versions allow users to access the services on all handsets, thus allowing them to find their perfect pal in an easy and convenient way while on the move. The Java download version allows the user to create and choose between different mobile chatrooms along with several other interactive features.

Coruscant Tec is deploying this interactive platform for MTV. MTV Loveline will be available to subscribers on the Airtel, Hutch, RPG Cellular, BSNL, BPL and Tata Tele networks.

All one needs to do is SMS “LOVE” to 6882 to begin their journey into the mobile world of MTV Loveline. On registering and specifying one’s ASL (age, sex and location), Loveline helps him/her find a new buddy every day. Users can then begin their selective chats to network and find friends.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)