Coruscant Tec partners with MTV India for MTV Loveline

Coruscant Tec partners with MTV India for MTV Loveline

Author | exchange4media Mumbai Bureau | Saturday, Oct 01,2005 7:24 AM

Coruscant Tec partners with MTV India for MTV Loveline

Coruscant Tec, a mobile solutions company with a focus on content and commerce, has announced the launch of a new mobile friendship platform called MTV Loveline in association with MTV India.

Ajay Adiseshann, Managing Director, Coruscant Tec, said, “Mobile Friendship platforms such as these are the next killer enablers that everyone has been waiting for. MTV Loveline will set a trend in itself and Coruscant is proud to be a pioneer in this space”.

Elaborating on the future of mobile data applications, he said, “With voice being commoditised, the need for newer data applications is being increasingly felt. Coruscant’s vision is to identify these areas and empower mobile users.”

The MTV Loveline platform is currently available over SMS and as a Java download over GPRS. These versions allow users to access the services on all handsets, thus allowing them to find their perfect pal in an easy and convenient way while on the move. The Java download version allows the user to create and choose between different mobile chatrooms along with several other interactive features.

Coruscant Tec is deploying this interactive platform for MTV. MTV Loveline will be available to subscribers on the Airtel, Hutch, RPG Cellular, BSNL, BPL and Tata Tele networks.

All one needs to do is SMS “LOVE” to 6882 to begin their journey into the mobile world of MTV Loveline. On registering and specifying one’s ASL (age, sex and location), Loveline helps him/her find a new buddy every day. Users can then begin their selective chats to network and find friends.

Tags: e4m

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