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Share shares advertising revenue with its users (C2W) has decided to ‘reward’ its users by sharing its advertising revenue with them. Contests2Win has claimed that their users have earned an average of Rs 4,800 per month as part of this initiative.

Raj Menon, COO, Contests2Win, said, “Rewarding consumers by sharing ad revenues is a win-win situation. C2W wins as users create great content to get maximum responses. They become C2W ambassadors of sorts by actively promoting their contests amongst friends. Creators win as they earn on an average Rs 4,000 per month and the ordinary users win as they get great contests to play. C2W as a portal is all about the user, the consumer.”

“Users who are active creators and create quality content on a regular basis on C2W have been allowed access to this unique offer on the site. Users make an average of Rs 160 daily through this programme. More than 100 users on Contests2Win have activated their personal advertising accounts. Some users have earned more than Rs 7,000 since the Beta launch of this programme. The average number of contests created on C2W since the launch of the ‘Share the ad’ programme has increased from 120 to 200 per day,” Menon added.

In addition, C2W has opened a unique window for those users who have lesser time on their hands, but a great many engaging and entertaining ideas. This helps to create one interesting contest each day. There are seven on C2W – Quiz, Hangman, Twister, Poll, Rate Me, Crossword, and Face-Off. Users can select any of these engines and create a contest in as less as 10 minutes, and content is out there to consume and brands to advertise on with no middle man.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.