Contests2win.com has announced a ‘Shopaholic Contest’ for Futurebazaar.com. The gaming contest has been designed to enable users to not only visit the site but also tries to entice them to buy products online.
Raj Menon, COO, Contests2win.com, said, “C2w has been the pioneer in interactive marketing and it has been our constant endeavour to use innovative solutions to connect with our users. The contest is interactive as well as engaging for e-commerce websites.”
Rahul Sethi, Marketing Head, Futurebazaar.com, said, “The contest gives us a perfect interactive solution to create awareness about the site. We are excited about the gaming contest since it is the first time that we have adopted such a communication route.”
The objective of the game is to dress the virtual characters or ‘avatar’ created by a user with all the accessories after guessing the best price offered on Futurebazaar.com. Participants can dress it up with accessories from among the products the portal wants to promote.