Contests2win (C2w) has announced its latest venture and this time it’s a casual games portal called Games2win. C2w takes pride in calling it India’s first causal games site, a 100 per cent owned new venture, which is being aggressively promoted on the c2w website. The portal has already begun to attract games enthusiasts.
Alok Kejriwal, CEO, C2w, said, “Casual gaming as opposed to hard core gaming (console – CD based) is now gaining huge popularity across all sections of Internet surfers. Casual gaming is easy to handle, non-stressful gaming, where the consumer is actually entertained through the gaming experience. We believe that the Indian Internet consumer is ready and actually missing out on this experience, and hence, the reason for a stand alone, brand new, dedicated casual games site.”
Games2win has been designed to directly offer pure gaming experience across different genres such as shooting, action, sports, logic, mobile and miscellaneous sections that are packed with multiple games.
Games2win has licensed out the use of all these games from its partners and will keep refreshing the game deck on a daily basis. The base line of the site is ‘Get Addicted’ and the content portfolio is aimed to be addictive enough to keep a visitor engrossed.
Kejriwal said, “The site will have an attitude that will sync with its visitors. Just by the way the site behaves and speaks; it will be reason enough to draw in visitors. The cheeky monkey is someone we are particularly proud about. He represents the quintessential Indian youth, who is our core TG – he is a clever, confident, rebellious, respectful ‘dude’, who listens to his parents and is fond of tradition! We will use the Cheeky Money to connect with our Core TG by featuring him in our own games and also across communication when we promote games2win.”
Games2win at the moment is a free to consumer proposition and aims at attracting and building a large community of consumers who simply like casual gaming and visit the site in their daily routine.
Mobile offerings, downloadable games and advertising will generate revenues as the traffic begins to ramp up rapidly and also as broadband gains prominence. The new site will encourage developers, games publishers and start-up entrepreneurs to create gaming content to host on its site on a win-win commercial partnership.
“It’s high time India made a statement to the gaming community worldwide. It’s a misconception that Indians don’t really game heavily and that will be disputed by the success of Games2win. Also, we really want to start a movement that ushers the development of an entire eco-system to build GC (gaming commerce) comprising small one two person game shops, micro payment companies, large publishers, ISP building gaming offering all working together to drive consumer revenue. Gaming is a multi-billion dollar industry worldwide across countries it its about time we got started in India,” elaborated Kejriwal.