Top Story


Home >> Digital >> Article

Contests2win joins hands with Airtel to promote SongCatcher

Font Size   16
Contests2win joins hands with Airtel to promote SongCatcher (C2W), an online interactive marketing solutions company, has joined hands with Airtel to promote SongCatcher on the online space. The product, which has been introduced by Airtel, is based around Hello Tunes. By just dialling 393 on one’s Airtel phone, a user can make any song their Hello Tune or Caller Ringback Tone as they are popularly known.

C2W has come out with an advergame, where the concept of SongCatcher has been used.

Explaining the rationale behind this activity, Raj Menon, COO,, said, “Airtel gave us a very pointed objective – drive home the innovation of SongCatcher in the most exciting way possible. The Internet is the ideal medium to reach out to early adopters for such a unique product. The contest takes about five minutes to play – that is five minutes of interactive involvement with the product, which is only possible on the Internet.”

In the advergame, users experience a virtual walk through the streets of India, vibrant with activity and familiar tunes. In a stipulated time they are required to scout around and look for songs embedded in the picture. Once found, they can ‘catch it’ and set it as their Hello Tune. Additionally, select winners of the game also get to take home some gifts.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.