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Content management market hotting up in India: IDC

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Content management market hotting up in India: IDC

The content management software market in Asia-Pacific excluding Japan (APEJ) is expected to grow at a five-year compounded annual growth rate (CAGR) of 16.6 per cent to cross the $200-million-mark by 2010, with India poised to post the highest growth rate within the region at 27.7 per cent, a latest study by IDC has said.

The content management software market in Asia-Pacific is currently pegged at $102 million.

"Much of the dust of the recent years' acquisitions has settled in 2004, although there were still a number of smaller acquisitions aimed generally at rounding out one's product range. Despite the hype about Enterprise Content Management (ECM) in the past year, we see that demand for departmental level implementations has not decreased," Ms Sharon Tan, Market Analyst, IDC Asia/Pacific said.

The initiatives such as e-government projects and digital archiving systems for government documents, and compliance-related spending would continue to be some of the key market drivers in the region for content management. There would also be increasing information needs and complexity on how to store, manage, and access information efficiently. The report further said that there would be greater pressure on companies to invest in or upgrade their content management software to cope with this, particularly in more advanced Asia-Pacific economies such as Australia and Korea.

While Australia and Korea remain the largest country markets for content management software at $29.9 million and $27.6 million respectively for 2004, the highest growth in the region is expected to come from India, with a 5-year CAGR of 27.7 per cent.

ASEAN as a region is expected to contribute between 13 and 14 per cent of the total APEJ market throughout the forecast period.

The top five vendors in the region's content management market — which include IBM, FileNet, Interwoven, EMC and Open Text — collectively account for 46 per cent market share in APEJ in 2004. Interestingly, there has also been traction among the local vendors in some of the countries, which adds an interesting spin to the competitive landscape in some locations, the IDC study pointed out.


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