Technology is creating products and services for a parallel economy, a shared economy, says Vishnu Mohan, CEO, Havas Media Group, Asia Pacific. In a conversation with exchange4media, Mohan welcomed the trend of ‘collective, collaborative and social consumption,’ saying even applications are fuelling a collaborative economy, which is great for society.
However, Mohan also sounded wary of the obsession with sharing that is taking away from the experience of the product or service. “I am worried about whether people are consuming products and services for the enjoyment of the product or services, or because of this ability to be shared with others,” he said, citing examples of apps that monitor calories and phones with advanced cameras that are popular simply because they enable the user to share something ‘cool.’
“People are willing to let go of quality in a quest for sharing. Which means, in a marketing organisation where they start to think of products and services, they don’t just have to think about whether or not I have to please the customer… but whether what I am delivering is it got an instant share-ability appeal,” he said.
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