‘My Time’, a venture of Time Broadband Services Pvt Ltd (TBSPL), has announced plans to roll out their IPTV service in the country soon. For this, Time Broadband has tied up with UK-based Amino Communications Ltd, an IPTV platform supplier, to manufacture AmiNET125 H.264 AVC (MPEG-4, Part 10) compliant set-top boxes (STBs) for the Indian market through Time Broadband’s overseas associate company, Dimensions Broadband UK.
Announcing the association, Sujata Dev, MD and CEO of Time Broadband, explained, “STBs play the most critical role in the IPTV business, empowering the customer to choose interactive digital content on demand. This relationship with a leading industry partner like Amino would further strengthen TBSPL in establishing the business matrix in the Indian market, capable of providing a total end-to-end CDN solution to telecom operator partners intending to launch IPTV.”
With the availability of these STBs, the service provider claims that the consumer can experience the full features of IPTV, including interactivity, Internet facilities and e-commerce along with the full functionality of a television. Users can download movies on demand and even watch the movies as and when they like with all the functions of a DVD.
Time Broadband plans to leverage the combined power of Amino STBs supporting Kasenna and Verimatrix applications to offer its IPTV services to customers across the Indian subcontinent, the Middle East and parts of East Africa.
Commenting on this association, Roy Kirsopp, VP, Amino Communications, said, “This agreement gives Amino greater access to the tier-1 telcos in India. We believe this deal validates our licensing model, enabling us to sell in key markets where large-scale manufacturing in the local plants is critical to success.”
Speaking at the media briefing, Amitkumar Dev, MD and COO, Broadband-Tech, commented, “There is no true interactivity or ‘Movies on Demand’ in the DTH platforms as the services provided by them are not instantaneous. While in IPTV services, due to the two-way connections of telephone lines, the movies can be watched on demand and also there can be financial transactions conducted with ease through the television screen itself.”
Moreover, TBSPL has selected Verimatrix of USA as their content protection provider, which invisibly provides session-based water marking to enable forensic tracking of piracy. The company plans to roll out its first piece manufactured in the country by mid-April and until then, they are planning to import the Amino units manufactured from plants in China and elsewhere.