Top Story

e4m_logo.png

Home >> Digital >> Article

Conde Nast seeks greater connect with premium audiences through ‘Conde Nast Digital Day’

25-November-2010
Font Size   16
Share
Conde Nast seeks greater connect with premium audiences through ‘Conde Nast Digital Day’

The Conde Nast Group is organising the ‘Conde Nast Digital Day’ in Mumbai on November 25, 2010. Conde Nast India brings out magazines such as ‘Vogue’, ‘GQ’ and ‘Conde Nast Traveller’ in India.

Speaking on the idea behind this event, Maya Hari, Director, Conde Nast Digital, said, “Conde Nast understands and connects best with affluent consumers and has very powerful brands that have a deep connection with this audience. Brands like ‘Vogue’, ‘GQ’, and ‘Conde Nast Traveller’ have incredible power and global equity, and our audience, who are well-travelled and evolved, are very familiar with them. Since we have launched a premium digital division, the largest of its kind in the country, the idea behind the event was to start a conversation about how best to leverage the power of the digital medium and luxury digital platforms for engaging with premium audiences.”

The event will be attended by key stakeholders in the luxury/ premium industry, including CEOs, marketing heads, people from PR and communication industry, digital heads, media agencies and creative agencies.

Hari further said, “The event is a good way for us to build, champion and grow the use of the digital medium for luxury brands. Given that we are today the premier media company with a robust portfolio of digital platforms across the web, mobile and iPads, we hope to build meaningful conversations around how we can partner with brands on this medium.”

According to Conde Nast India, the digital medium has been embraced by multitudes of premium and luxury oriented consumers among others. Hence, it becomes an important to be a part of this medium. Also, digital allows for delivery of rich content instantly. These are factors that are important for the luxury industry as with other industries, which the group is targeting through its digital presence.

 

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions