The Conde Nast Group is organising the ‘Conde Nast Digital Day’ in Mumbai on November 25, 2010. Conde Nast India brings out magazines such as ‘Vogue’, ‘GQ’ and ‘Conde Nast Traveller’ in India.
Speaking on the idea behind this event, Maya Hari, Director, Conde Nast Digital, said, “Conde Nast understands and connects best with affluent consumers and has very powerful brands that have a deep connection with this audience. Brands like ‘Vogue’, ‘GQ’, and ‘Conde Nast Traveller’ have incredible power and global equity, and our audience, who are well-travelled and evolved, are very familiar with them. Since we have launched a premium digital division, the largest of its kind in the country, the idea behind the event was to start a conversation about how best to leverage the power of the digital medium and luxury digital platforms for engaging with premium audiences.”
The event will be attended by key stakeholders in the luxury/ premium industry, including CEOs, marketing heads, people from PR and communication industry, digital heads, media agencies and creative agencies.
Hari further said, “The event is a good way for us to build, champion and grow the use of the digital medium for luxury brands. Given that we are today the premier media company with a robust portfolio of digital platforms across the web, mobile and iPads, we hope to build meaningful conversations around how we can partner with brands on this medium.”
According to Conde Nast India, the digital medium has been embraced by multitudes of premium and luxury oriented consumers among others. Hence, it becomes an important to be a part of this medium. Also, digital allows for delivery of rich content instantly. These are factors that are important for the luxury industry as with other industries, which the group is targeting through its digital presence.