Top Story

e4m_logo.png

Home >> Digital >> Article

Conde Nast India launches mobile sites for Vogue, GQ, Conde Nast Traveller

14-November-2011
Font Size   16
Share
Conde Nast India launches mobile sites for Vogue, GQ, Conde Nast Traveller

The online and mobile division of the leading publishing group, Condé Nast India Digital announces the launch of Mobile (WAP) sites for their online portals – Vogue India, GQ India and Condé Nast India Traveller.

Sharing his thoughts on the sites, Alex Kuruvilla, Managing Director, Condé Nast India said, “The launch of these WAP sites will further deepen our engagement with consumers who prefer to be updated on the go.”

Specific to mobile phones, the original format and images from the websites will be retained and the content will be refreshed daily. Condé Nast India’s website visitors accessing the portals through their phones will be automatically redirected to the WAP sites.
The WAP sites are user friendly and will provide improved readability to smart phone users.

Over 5% of the traffic coming to the Condé Nast India websites has been through mobile phones in the past.
Maya Hari, Director Digital, Condé Nast India stated, “We expect this number to grow to a 15% to 20 % range with the launch of the dedicated WAP sites.”

Weekly, monthly and annual sponsorships are available to advertisers who wish to engage the audience on the mobile medium. Burberry– the iconic British luxury brand is the advertising launch partner on these sites.
They can be viewed at http://m.vogue.in , http://m.gqindia.com and http://m.cntraveller.in
 

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

The second and third most read publications in all languages are Hindustan and Amar Ujala with over 5.2 crore and 4.6 crore readers respectively

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...