The online and mobile division of the leading publishing group, Condé Nast India Digital announces the launch of Mobile (WAP) sites for their online portals – Vogue India, GQ India and Condé Nast India Traveller.
Sharing his thoughts on the sites, Alex Kuruvilla, Managing Director, Condé Nast India said, “The launch of these WAP sites will further deepen our engagement with consumers who prefer to be updated on the go.”
Specific to mobile phones, the original format and images from the websites will be retained and the content will be refreshed daily. Condé Nast India’s website visitors accessing the portals through their phones will be automatically redirected to the WAP sites.
The WAP sites are user friendly and will provide improved readability to smart phone users.
Over 5% of the traffic coming to the Condé Nast India websites has been through mobile phones in the past.
Maya Hari, Director Digital, Condé Nast India stated, “We expect this number to grow to a 15% to 20 % range with the launch of the dedicated WAP sites.”
Weekly, monthly and annual sponsorships are available to advertisers who wish to engage the audience on the mobile medium. Burberry– the iconic British luxury brand is the advertising launch partner on these sites.
They can be viewed at http://m.vogue.in , http://m.gqindia.com and http://m.cntraveller.in