Top Story


Home >> Digital >> Article

Concept-One wins USD 4 million digital mandate for Televisory

Font Size   16
Concept-One wins USD 4 million digital mandate for Televisory

Following a month-long multi-agency pitch, self-funded startup Televisory India has mandated Concept-One to handle its USD 4 million digital mandate.

Televisory, the foremost company providing “operational benchmarking data” across nearly 650 distinct industries, enables companies to compare their performance with global and regional players. Televisory adopts a comprehensive approach by providing key operational insights across the globe to assist in making informed decisions and promises with absolute anonymity for all its users.

The fully automated data analytics platform facilitates a company to benchmark itself against both listed and unlisted peers and allows investors, entrepreneurs and others to seek data on more than 500 industries on real-time basis.

Announcing the mandate, Shiv Dave, Founder, Televisory Global said, “As we are a self-funded startup, we wanted to be extra careful about our return on investments and the Concept-One pitch fitted the bill. It is with excitement and anticipation that we welcome Concept-One as our extended team. Concept-One has already started working in our target markets. As a strategy, we are starting with the US, Poland, and Brazil, and we hope to extend our coverage to other parts of the world in the near term.”

Of Televisory’s Benchmarking Platform, Dave said: “The current available sources of information in public space are limited to financial information on listed companies only whereas financial information on non-listed companies is not available, except in some summary form in limited jurisdictions”.

Pradeep Iyengar, Vice President, Marketing said: “There are many features of Televisory’s benchmarking platform which are totally unique and add value to our target customer’s business. A month ago, we had invited a selection of prominent digital agencies in India, to bring their best thinking to Televisory. The idea was to brainstorm so that we can reach out to our customers in the most effective manner. We were open to all ideas. As it turned out, Concept-One suggested the most relevant approach and we decided to take it ahead.”

Abhishek Razdan, CEO, Concept-One said: “Televisory’s products are one of a kind, catering to the financial and operational needs of key decision makers. We are thrilled to win this mandate and look forward to a long-term and a mutually beneficial relationship. We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil.”


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions