Top Story

e4m_logo.png

Home >> Digital >> Article

Competition hotting up in Indian online lottery market

02-October-2002
Font Size   16
Competition hotting up in Indian online lottery market

The Indian online lottery market is set for a major action. Modi Entertainment Network is entering the online lottery business through its subsidiary MWC Market Services Ltd. Currently, Playwin Infravest, Subhash Chandra of Zee Television Network's promoted company, enjoys a complete monopoly as it is the only player in the online lottery market in India.

Lalit Modi's Modi Entertainment Network which is currently into the distribution of satellite channels, cable and infotainment related activities has already hired Shrikant Gupte from Marico as the CEO of the new venture. MWC aims to install a fully computerised network of 7,000 to 9,000 terminals countrywide to put its lottery business into operation. A foreign partner is also expected to join the venture.

MWC is expected to launch its online lottery first with the Manipur state lottery and later on with the Punjab state lottery also. Rediffusion DY&R is going to handle its advertising account.

According to estimates, more than 2 crores Indians buy conventional lottery tickets every day. The lottery market is worth around Rs.50,000 crores per annum. But the share of the online lottery in that is expected to be a miniscule Rs.120 crores only in the whole year. The global market size of the online lottery business is estimated to be $155 billions.

The market is expected to pick up in India as lottery buyers find online lotteries to be more transparent and credible. The success of Playwin's Super Lotto and Thunderball brands has already proved the potential of the market. But the going may not be so smooth for MWC as Playwin is firmly entrenched in the market and enjoys a first mover advantage. The task is cut out for MWC as it not only has to popularize the concept among the potential target group which do not play online lottery but create a differentiating factor also to a woo the Playwin customers!

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...